Gillette - The Best Men Can Be (2019)

"The Best Men Can Be" is a 2019 American commericial from the Procter & Gamble safety razor and personal care brand Gillette.

Why It Sucks

 * 1) This advert is full on anti-male left-wing misandrist propaganda that demonizes all men (their main customers) as misogynistic and narcissistic sexual predators.
 * 2) It’s trying to explain that innocent things such as playing wrestling, asking a girl out and telling someone to smile is toxic masculinity.
 * 3) The advert even states that putting a hand on someone’s shoulder and going up to ask a woman out is sexual harassment.
 * 4) How is schoolyard bullying a gendered issue? Some girls can bully other people too.
 * 5) The advert uses virtue-signalling as a marketing ploy to guilt its customers into subscribing to an ethics mode based solely on subjective thought-control on the convenience of political foreplay and feminism.
 * 6) They hired a woman to direct a men's product commercial, further proving that the ad is left-wing misandrist propaganda.
 * 7) Hypocrisy: It focuses on sexism and toxic masculinity but Gillette was once accused of using pink tax.

Reception & Criticism
The commercial was panned by critics and users for being left-wing propaganda and being prejudiced against men. The commercial became one of the most disliked videos on YouTube with a 2:1 dislike ratio and over 1.57 million dislikes, causing men to throw their Gillette products in the trash, moving to other razor brands (e.g Dollar Shave Club and Harry), people boycotting Gillette and Procter & Gamble (Gillette's parent company) and spawning the #BoycottGillette hashtag on Twitter. The reception of the commercial on the Gillette YouTube channel was so bad, some of their videos released before the commercial were also heavily disliked. This also resulted in Procter and Gamble losing $8 billion due to the advert.

Gillette and Procter & Gamble challenged their customer base (men) to make their campaign a success and they deleted comments criticizing the ad, proving that they cannot handle the slightest form of criticism. Also, P&G's CEO, Davis S. Taylor, defended the ad. Since the release and overwhelming negative reception of the ad, they were forced to disable both the like-dislike ratio and comments section for their newer videos on the Gillette YouTube channel released after the ad to save face.